Design Research and UI/UX Design

Research-Driven Solutions for a Seamless Technology Experience

Our design team specializes in Human-Centered Design (HCD), combining Design Research and UI/UX Design to create intuitive, user-friendly digital experiences by:

• Conducting research through user interviews, usability testing, and data analysis to inform designs
• Crafting seamless User Experiences (UX) and visually engaging User Interfaces (UI), focusing on accessibility, efficiency, and usability
• Integrating research-driven decision-making with thoughtful design execution
• Creating solutions that enhance user engagement and drive innovation across digital platforms

The Design Process

1. Discovery and Research

• Conduct surveys, interviews, and data analysis to understand user needs
• Hold design sessions with stakeholders to define project requirements and explore design possibilities
• Use insights from interviews, observations, and competitive analysis to help us shape the project’s direction and ensure user needs are at the core of decision-making

Design recommendations presentation for the Johns Hopkins Vaccine Management System (VMS) dashboard

2. Ideation and Design

• Translate research into structured concepts, including a site map, user personas, journey maps, etc.
• Create wireframes to establish the content structure, functionality, and user flow of the application, without focusing on visual design
• Multiple iterations may follow

3. Mockup and Prototype

• Develop high-fidelity mockups to create a cohesive look and feel that aligns with Johns Hopkins branding following wireframe approval
• Design mockups and clickable prototypes with accessibility in mind, adhering to WCAG guidelines for font sizes, color contrast, and interactive elements
• Lead usability testing and refinements to further enhance the user experience
• Conduct branding sessions if needed to help refine UI preferences, ensuring the design meets user expectations
• Create comprehensive style guide to document branding elements, colors, typography, and spacing

4. Development and Testing

• Ensure the accurate execution of the design through designer and developer collaboration
• Collaborate with Enterprise Web Services and accessibility teams to support initiatives around website privacy, security, and accessibility
• Perform final usability checks including accessibility considerations using assistive technology (e.g., screen readers, keyboard navigation)
• Conduct quality assurance testing
• Make last-minute adjustments ensuring the final product is polished and ready for users

Additional Services

• Branding & Communication Strategy—Support IT@JH initiatives through tailored messaging, brand development, and visual identity. We help craft clear, consistent communication across documents, presentations, major announcements and digital platforms. Request Communications Support.
• Design Research—Uncover user needs and behaviors through surveys, interviews, data analysis, and observations to inform effective, human-centered solutions.
• Facilitated Design Sessions—Lead collaborative, human-centered workshops that align with IT@JH strategic goals and support successful technical transformation at Johns Hopkins.
• Graphics & Content Creation—Design engaging visuals, promotional materials, and presentation assets that ensure a cohesive and impactful product experience.
• Web Design & Development—Design and develop user-friendly websites across platforms like WordPress and other content management systems.

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